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Fly Ace Corporation hosts a Juice Party for Healthy Beverages Options Act 4021

Date Published: Mar 9, 2017 1:20pm
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Fly Ace Corporation hosts a Juice Party for Healthy Beverages Options Act 4021

When was the last time you enjoyed a glass of 100% fruit juice? There is a burst of freshness, the flavor and sweetness of the fruit lingers. The feeling is all around healthy and you know you are doing your body right. A healthy beverage fete, dubbed as “Juice Party” was hosted by Fly Ace Corporation, a leading food and beverage consumer goods company, in support of the Healthy Beverages Options Act 4021 of the Philippines.

Authored by Camarines Sur Congresswoman Maria Leonor “Leni” Robredo and Dinagat Islands Rep. Arlene “Kaka” Bag-ao, House Bill 4021 or Healthy Beverage Options Act insists on the need for the regulation of the availability of beverages to children in schools. The bill applies to persons, institutions and entities that provide basic education and prohibits provision and selling of (1) soft drinks, sport drinks, punches and iced teas, (2) fruit-based drink which are less than 50% real fruit juice, (3) fruit-based drinks with additional sweeteners, and (4) drinks containing caffeine. It also encourages provision or selling of (1) water, (2) fruit juice with at least 50% real fruit juice content and (3) low- or fat-free milk and calcium fortified milk.

Fly Ace Corporation Marketing Manager Ritchie Conde shared the objectives of the Juice Party in her opening remarks, ”With this Juice Party, we aim to raise awareness on the different types of juice – some juice are healthy and some, while perceived to be healthy, are actually not. By doing this, we hope to educate our consumers to make better choices that will lead to better health.”
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There are different types of juices and 100% fruit juice is the healthiest as it has 100% real fruit content and is the direct juice from any fruit. Nectars contain 25% to 50% fruit juice content with additional water and sweeteners such as honey, corn syrup, sugar and citric acid. Lastly, fruit drinks contain a small proportion of juice content and sugar additives such as artificial flavors, colorants and stabilizers.

Board Member of the Philippine Association of Nutritionists Professor Luchie Callanta RND discussed the health benefits of drinking fruit juice. Oranges helps build a stronger immune system and helps prevent cancer. Dark grapes lower cholesterol and increase the skin’s collagen strength. Cranberries have natural antioxidants and rid infection in the urinary tract while plum juice has numerous heart and gastrointestinal benefits. Guest Speaker Congresswoman Maria Leonor “Leni” Robredo shared the history of the bill which started as a plea from Daniel “Chip” Gatmaytan who was also present in the event. The young student at Multiple Intelligence School was lobbying for the bill since 2011. If the bill passes, Congresswoman Robredo cited the participation of DepEd and DOH to work hand in hand to formulate and promulgate the Implementing Rules and Regulations of the law. She mentioned that a lot of schools in the country do not even provide water which is the most important fluid for the body.

Trade partners, the media, and global principals were greeted with a citrus scent upon entering the venue at Annabel’s in Tomas Morato. Overflowing fruit juices were served with Fly Ace Corporation’s 100% fruit juice brands Rauch Happy Day, Old Orchard, Mott’s, Welch’s, and Jolly Fresh. A sumptuous buffet was served as guests watched a short skit from Mad Science Philippines highlighting the unhealthy effects of caffeine and soda in our body.

Fly Ace Corporation Product Manager Jasmine Capule imparts, “The Juice Party event is just the start of our support to the bill. We will support the bill through educational campaigns in schools, partnership with hospitals and by continuously participating in health and awareness campaigns about 100% juices.”

A glass of fruit juice a day surely goes a long way in ensuring a healthier life. Make it a habit, and share it to others. The Healthy Beverages Options Act 4021 ensures that our children do the same in school.

100% Fruit juices Rauch Happy Day, Old Orchard, Mott’s, Welch’s, and Jolly Fresh are available in all supermarkets nationwide. Visit www.flyacecorp.com for more details.

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